Evaluation Task 4 - Who would be the audience for your media product?

Demographics

The age of the target auidence that we have decided on for our product is both males and femals aged 15-26. We chose this as our target age group because we felt that any within this age would be able to relate to the characters and the settings of the film.
Our target audience will live in a communal area/estate which will be closer to a town or a city rather than a village.
The income level will vary between different age groups, this could be due to education levels. The income of our target audience will fall into category E and category D. It will fall into category E which is unemployed, students, pensioners and casual workers, we thought that audiences members which are aged 16-18 are more likely to be students who may have a part time job meaning that they will have have a small amount of income. It also falls into category D which is semi-skilled and unskilled manual workers. We felt it also fell into this category because the members of the audience that are aged from 20-25 would have a part time/full time job and would probably have an average amount of income. We thought that the target audience of our film would all be single because they are young and would not be in a serious relationship at their age.

Psychographics

We want our target audience to have an open personality which will mean that they will like experiencing new things, we also want them to have an open personality because our film is different and seperate to other horrors which means it will be a new experience for them when watching our film. The interests of our veiwers will be watching films, for example going to the cinema very frequently. Another interest of our viewers will be horror/thriller films, we want the audience to like the idea of being scared by the storylines/plot twists during the film. The younger side of our target audience will still be in school/college meaning that they will be wanting to spend their free time with friends relaxing and chilling out, so they will use the product at the weekend to watch with all of their friends. It will also be fun/exciting for them because the narative will be something that they have never seen before.


EvaluateYour Descision

The target audience of our film will be able to afford our final film, we decided that we are going to price the film at £10. We feel that this price will be suitable for the target audience because it is a low price and it will be easy for them to purchase even with a low income budget. When asking people what types of films they prefer to watch we found that more people were interested in watching horrors because they are all different and they all provide new experiences by using unique plot twists.